How do you measure the success of your marketing plan?

Here are some essential thoughts that come again & again while I talk with potential clients on measure of success of marketing plan. Here are some guidelines -

Organic Search 
Goal: Get found on the first page
ToDoList: a. Investigate the "right" keywords for your business
                  b. Keep your key phrases short
                  c. Make each landing page unique
                  d. Try blogging using the same "keywords"
                  e. Try setting up in "inbound" links
What to measure: search rankings, keyword grades and blog grading

Blogging
Statistics - B2B site with blogging; generates 67% more hits
                   B2C site with blogging; generates 88% more hits
Goal: To get more hits that are measurable
ToDoList: a. Blog content must be for and about your customers
                 b. Blog an article that you may have done for your customer
                 c. Ideas for content - answer industry FAQs, comment on industry news
                     or local events
                 d. Integrate blog site with Social media for redistribution/following etc.
What to measure: Comments on blogs, blog grades and redistribution
                               Re-distrbutor of your content could lead to being a
                               potential customer!

Landing page design guidelines
Goal: To make the more readable and find it easy to navigate for the "potential" customer
ToDoList: Position atleast 2 CTA (call-to-action) per landing page
                  Ideas - Ask our expert or Live chat
                  Request for a free consult and quote
                  Put up something for the visitor to download like whitepapers, case studies or
                  best practices type of documents.
What to measure:(On-site)  # of landing pages, total page views, total form submissions
                               & total conversion rates and also do some trending graphs!


Develop a "lead" nurturing portfolio
Goal: Many of your "potential" customers are sometime still semi-qualified;
           So they need more nurturing for conversion
ToDoList:   Ideas - Send targeted email to potential customer with something that will  
                   add value
                   Add to a "leads" database for further reference and nurture
What to measure: (Off-site)  a. Offers whitepapers, webinars
                                                b. Referring websites
                                                c. Inbound link campaigns
                                                d. Link placements (industry websites)
                                                e. PPC campaign - weekly, monthly etc.